Nowadays, unless your first name is Sanjaya, appearing on American Idol can attach a stigma to an artist's name. Seen as a shortcut to fame and wealth, whether you're a bonafide performer or not, the Simon Cowell-fronted show has as many detractors as fans. But, it does work – look at Carrie Underwood and Kelly Clarkson for proof, as well as "loser" Daughtry.
From the original British version of the show, Pop Idol, Rhoda Morgan is one of these souls who are having more success despite not getting very far in the show. While still a teenager, she auditioned and met with some success, albeit brief. However, that was the catalyst she needed to re-locate from her native UK and move to New York. The result is her debut album, From Brixton To Brooklyn.
With a style reminiscent of Alicia Keys and Ashanti, Morgan mixes radio friendly urban sounds with a certain carefree attitude that suggests, "If you like me, great; if not, so what?"
Lead track and first single "He Say, She Say" (featuring underground New York rapper Jersey) is all sultry vocals laid over a staccato beat, which brings to mind early Alicia Keys, with its dirty city vibe and cross-changing vocal duties.
This continues with "Rescue Me," which has a feel not too different from Jennifer Lopez, before she went all diva on us and actually still seemed to care about the music. You can almost picture this song being part of the next Will Smith film, if he was to return to the Bad Boys arena.
Much has been made of Morgan's songwriting ability, as opposed to just being a pretty face who can hold a tune. Whilst it's undoubted that she can put together a decent track, it's not quite worthy yet of the hyperbole that many media outlets are currently lavishing on her.
Despite the album being a solid enough debut, there are still too many songs that you think you've heard before, such as "Don't Stop," a dead ringer for the majority of output from the likes of Beyonce and the late Aaliyah, but without the smoothness these artists brought to the table.
However, this is a work-in-progress, as Morgan herself says. And when you think of the humble beginnings that many similar artists had, then she has two albums' grace before proper judgement should be passed. Maybe by then Morgan will have a more defined sound as opposed to the Timbaland she adores so much. In the meantime, this isn't a bad starting place.
Danny Brown - Indie Review (Jul 12, 2007)

